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User Interface/User Experience Design

User interface and user experience design describe the process of taking research, feature requirements, and user stories, and turning them into tangible mockups and prototypes.

What do you do as a UI/UX designer?

UI/UX design is all about manifesting the requirements and ideas handed to us as designers. It is our job to consider all aspects of a project -- development timelines, user needs, research insights, stakeholder expectations, and more -- to create one, congruent user experience expressed clearly through interaction and visual design.

What does your process look like?

UI/UX design is a constant, iterative process that -- especially when integrated with good user experience research -- never truly ends. When tackling a new project, I tend to use the following steps:

  1. Learn: What are the requirements? Who are our users? What research do we have?
  2. Explore: What directions could I take based on the information we have?
  3. Sketch: What might these directions look like manifested?
  4. Evaluate: Do our users, colleagues, and stakeholders agree with the directions so far?
  5. Prototype: How will this work, look, and feel as a final product?
  6. Evaluate, again: Do our users still agree? What can we improve?

Although it’s not outlined above, after each evaluation, it’s important to cycle back above: evaluations give important research insights that can be incorporated into the learn step and taken back down through exploration and sketching. This collaborative, iterative process leads to research-backed designs that are more likely to succeed in the market.

What does your sketchbook look like?

What do you focus on in your designs?

  • Microinteractions

  • Websites

  • Information Architecture

  • UX Direction

What impact does UI/UX design have on projects?

User interface and user experience design are incredibly important to all projects as they are the first step in manifesting a physical or digital product. Well-crafted user experience leads to a more successful product by directly shaping the product’s design and execution of intentions. Even the greatest ideas can fail if not backed up by proper design and implementation.

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