UI/UX design is all about manifesting the requirements and ideas handed to us as designers. It is our job to consider all aspects of a project -- development timelines, user needs, research insights, stakeholder expectations, and more -- to create one, congruent user experience expressed clearly through interaction and visual design.
UI/UX design is a constant, iterative process that -- especially when integrated with good user experience research -- never truly ends. When tackling a new project, I tend to use the following steps:
Although it’s not outlined above, after each evaluation, it’s important to cycle back above: evaluations give important research insights that can be incorporated into the learn step and taken back down through exploration and sketching. This collaborative, iterative process leads to research-backed designs that are more likely to succeed in the market.
User interface and user experience design are incredibly important to all projects as they are the first step in manifesting a physical or digital product. Well-crafted user experience leads to a more successful product by directly shaping the product’s design and execution of intentions. Even the greatest ideas can fail if not backed up by proper design and implementation.